Rob Laycock is a seasoned executive specializing in product strategy, marketing, and revenue growth in sports and live entertainment. As a Global Vice President at Ticketmaster, he drives premium analytics, marketing, and sales strategies across many of Ticketmaster’s largest partners worldwide.

Before rejoining Ticketmaster, Rob was SVP of Marketing for the NBA’s Atlanta Hawks & State Farm Arena for four seasons. His first stint at Ticketmaster included directing the overall partnerships with the NBA league office and NBA and NHL teams throughout the West and Midwest.

He’s originally from Indianapolis, Indiana. While earning his MBA in Marketing from Indiana University, Rob was recruited by the NBA’s Indiana Pacers and WNBA’s Indiana Fever to launch their first Analytics department. Over the next decade, he stood up the Analytics arm, merged it with Marketing, and lead the entire department for three straight years of double digit growth.