As the lines between sport, entertainment, and culture continue to blur, brands are rethinking how they connect with fans through authentic storytelling and athlete-driven influence. This panel explores the evolution of sports marketing—from traditional sponsorships to purpose-led partnerships, social-first campaigns, and creator collaborations. Industry experts will discuss how athletes are becoming powerful brand platforms, how data and personalization are transforming fan engagement, and what the future holds for advertising strategy in a rapidly changing sports marketing landscape.

Preliminary Topic, Panelists TBA Soon