Andre Murphy is Vice President of Sports and Entertainment at Wiland, where he leads strategy and growth initiatives for leagues, teams, venues, and entertainment brands. He is responsible for helping organizations acquire and retain fans, deepen engagement, and drive revenue through predictive analytics and actionable insights, including Wiland’s FanSignals™ platform.

Murphy has been instrumental in building and scaling Wiland’s Sports and Entertainment practice, working with leagues, clubs, sponsors, and agencies to apply data-driven strategies across fan acquisition, ticketing, sponsorship activation, and audience development. His leadership has helped bring FanSignals to market as a powerful solution for understanding and activating modern fan audiences.

With more than 20 years of experience, Murphy has held leadership roles at global brands including Nike, Adidas, and Fruit of the Loom, as well as high-growth agencies. He brings a strong track record of driving revenue, building high-performing teams, and partnering with executive leaders to deliver strategic growth across sports, apparel, technology, and financial services.

Murphy is passionate about advancing the role of data and predictive intelligence in sports and entertainment, helping organizations translate complex audience insights into meaningful business outcomes.