Katherine Rowe is the Vice President of Client Strategy and Insights at CrowdIQ, where she works with major professional and collegiate sports organizations worldwide to help them become more data-driven to engage fans and grow revenue. Her unique perspective combines military leadership experience, athletic achievement, and a deep understanding of the business and legal aspects of sports.


Before joining CrowdIQ, Rowe held positions at Kraft Analytics Group and Salesforce sports marketing, where she built her expertise in sports analytics and business strategy. She is also a U.S. Army veteran who served seven years leading IT and communications teams.


Her passion for sports extends beyond her professional work. She was a field hockey captain at Clark University during her NCAA Division III playing days and is a three-time U.S. Australian Rules Football national champion.


Rowe also holds a Master of Business Administration from the University of Texas at Austin, Master of Legal Studies in sports law from Arizona State University and Bachelor of Arts in political science from Clark University. When not working, she enjoys spending time with her golden retriever and cheering on the Longhorns.