As sports & entertainment organizations navigate a rapidly evolving media and consumer landscape, first-party data has become the foundation for understanding, engaging, and growing fan communities. This panel will explore how properties, entertainment companies, and brands are leveraging data collection strategies, segmentation, and dynamic audience personas to deliver more personalized experiences, drive loyalty, and unlock new revenue opportunities. Join industry leaders as they share practical strategies for turning fan insights into action and creating deeper, more meaningful connections with every audience segment.