Name
From Metrics to Meaning: Measuring What Truly Matters
Date & Time
Thursday, July 9, 2026, 11:30 AM - 12:15 PM
Description
 
In an age of endless analytics, not all metrics are created equal. This panel will help attendees identify the data points that drive meaningful business and brand outcomes. Experts will discuss frameworks for evaluating engagement quality versus quantity. Attendees will hear how to balance analytics with intuition and creativity. The session encourages smarter, more strategic measurement across marketing and operations.