Name
Redefining Brand Partnerships in a New Era of Engagement
Date & Time
Wednesday, July 8, 2026, 2:15 PM - 3:00 PM
Description
| Sponsorships are evolving from logo placements to meaningful collaborations. This panel explores how brands and rights holders create authentic connections that deliver shared value. Executives from major brands and agencies will discuss partnership strategy, storytelling, and metrics. Attendees will gain insight into aligning mission-driven marketing with audience expectations. The conversation emphasizes creativity, data, and authenticity as keys to success. |