Name
Measuring ROI in Sponsorships: Beyond Impressions
Date & Time
Thursday, July 9, 2026, 1:45 PM - 2:30 PM
Description
| Today’s sponsors demand measurable outcomes and clear value. This discussion focuses on how analytics, sentiment analysis, and engagement metrics are redefining sponsorship evaluation. Experts will showcase tools and frameworks used to quantify brand impact. Attendees will learn how to balance tangible and intangible returns in partnership deals. The panel underscores the importance of transparency and innovation in reporting. |