Session Overview 

Golf’s audience is larger and more diverse than ever, engaging across live events, digital media, betting, off-course venues, commerce, and emerging technology. As the sport evolves into a broader entertainment ecosystem, new monetization models are reshaping how value is created and captured. This session examines how organizations are turning engagement into sustainable revenue.  

Key topics include: 

• How fans engage with golf across platforms and experiences 

• Proven and emerging revenue models in golf entertainment 

• Whether golf is still early in its monetization curve—or approaching saturation