Session Room A | GAUGUIN 1+2

When professional sports leagues opened the door to jersey patch sponsorships, teams and brands immediately recognized the opportunity to create a highly visible, premium asset at the intersection of fandom, media exposure, and brand affinity. Since COVID accelerated the industry's focus on revenue diversification, jersey patches have evolved from a new inventory category into a core sponsorship platform that drives enterprise partnerships, global visibility, and year-round fan engagement across broadcast, digital, retail, and social channels. Join leading team executives, brand marketers, and sponsorship innovators as they examine how jersey patches have reshaped the sponsorship landscape and what opportunities lie ahead for the next generation of uniform partnerships.