Studio IX Collective | Monet 3+4

Strong brands shape culture, influence consumer behavior, and create lasting business value across the sports and entertainment industries. Bryan West and Madison Brodsky will explore how iconic brands capture attention, build loyal audiences, and stay relevant in a rapidly changing marketplace. Attendees will gain insight into the role of storytelling, media, partnerships, and fan engagement in building a brand that resonates beyond the moment. The conversation will examine real world examples of successful branding strategies and the lessons professionals can apply to their own careers and organizations. Whether you work in marketing, sports, media, or business, this session will offer practical takeaways for building influence through the power of brand.