Name
Beyond the Hype: Practical AI Applications in Sports and Entertainment
Date & Time
Wednesday, July 8, 2026, 4:15 PM - 5:00 PM
Speakers
Rick Horrow, Horrow Sports Ventures
Katherine Rowe, Playbook Strategies
Hardik Jagda, Proximity Group of Companies
Alicia Del Gallo, USA TODAY
Katherine Rowe, Playbook Strategies
Hardik Jagda, Proximity Group of Companies
Alicia Del Gallo, USA TODAY
Description
Creator Studio Expo | Grand Ballroom 2+5
Artificial Intelligence is moving from buzzword to business tool. This session explores how AI enhances scouting, content production, fan engagement, and operations. Experts will share practical examples of AI’s current and future roles across industries. Attendees will learn how to implement technology responsibly and effectively. The conversation balances innovation with ethical and creative considerations.