Keynote Area | Bellagio Ballroom 1-7

Sports, entertainment, and culture have become some of the world's most powerful tools for building relationships, attracting investment, and strengthening communities across borders. From major events and global media platforms to athlete ambassadors and cultural exchanges, these industries are creating new pathways for economic development while fostering understanding among diverse audiences and nations. Join this conversation to explore how leaders are leveraging the universal language of sports and entertainment to unlock opportunity, shape perceptions, and build meaningful connections in an increasingly interconnected world.