Session Room B | DEGAS 1+2 

College athletics is at a pivotal crossroads, as NIL opportunities, athlete compensation, conference realignment, and shifting economic realities continue to reshape the business of sports. This panel brings together industry leaders, innovators, and decision-makers to explore how colleges, brands, athletes, and stakeholders can unlock new revenue streams, create sustainable business models, and adapt to a rapidly evolving landscape. Join us for a forward-looking conversation on the strategies, partnerships, and innovations that will define the next chapter of college athletics.