Strategy for TNT Sports at Warner Bros. Discovery. In this role, Anya is responsible for leading award-winning marketing strategies, creative, and execution efforts for Unrivaled, College Football Playoff, Big 12 College Football, and TNT Sports on truTV, including live game coverage and surrounding studio and long-form programming. Additionally, Anya leads the Commercial Strategy team that is responsible for developing revenue-focused initiatives and tentpole packages across key sports calendar and cultural moments, as well as leading Fusion priorities across WBD’s US Nets, Max, Warner Bros. Theatrical, and other verticals to ensure cross-promotion of prioritized IP across TNT Sports’ league properties and app/social inventory.

Before joining the Sports division, Anya spent eight years at CNN with increasing levels of responsibility. In her last role at CNN, she was the Director of CNN Creative Marketing, where she led all the experiential marketing activations for CNN Worldwide’s portfolio of brands, including the on-the-ground presence at Sundance Film Festival, SXSW Festival, White House Correspondents’ Dinner weekend, Political Conventions, and more. Additionally, she was responsible for paid media and other tactics to facilitate audience recruitment.

Before her tenure at CNN, Anya held various marketing and content distribution positions at The Weather Channel. She earned a bachelor’s degree in marketing from Georgia State University.

In addition to her work, Anya is passionate about mentoring. She participates in various formal and informal mentorship programs, where she mentors young business professionals and aspiring leaders. Anya is based at the Techwood campus in Atlanta, GA, and enjoys traveling.