Sharyn Outtrim is Co-founder and CMO at Praxis AI and a veteran architect of fan-first experiences. Over three decades, she led revenue-driving experiential programs for the NFL and others—spanning 600+ live events including Super Bowls, NCAA Championships, Olympics, and PGA Championships. A connector of human experiences and champion of human potential, she co-founded fieldXperience in 2019 to blend online learning with real-world work experiences for workforce development.

Today she leads Praxis AI’s human-first middleware for sports, turning hard-earned expertise into immersive, secure digital coaching for “humans in the loop.” These AI-powered digital experts preserve knowledge, elevate fan engagement, accelerate upskilling, and unlock new revenue—while keeping authenticity, mentorship, impact at the center.

Praxis AI has evolved fieldXperience’s Lessons from LegendsTM, capturing the empirical wisdom of veteran coaches, athletes, and sports professionals as AI mentors—preserving digital legacy and scaling best practices across teams, leagues, and classrooms. Building on this approach, Praxis AI’s NIL solution enables athlete-owned, private AI interactions backed by a patent-pending IP Vault—protecting rights and provenance, scaling reach, and opening pathways for coaching, community engagement, and new revenue.