Dr. Paul is a leader in Sports for AWS and has over 25 years’ experience at almost every layer of the sports industry. Paul spent 11 years as a professional rugby player across Europe before pivoting into high performance coaching for 11 years, where he managed staff at the highest level in sports science, sports medicine, medical and strength and conditioning departments. Paul has consulted to many sports’ technology and sports broadcasting companies across the last 10 years, has extensive conference speaking experience as well as executive wellness coaching. Paul has MSc Strength & Conditioning Science, MBA from AGSM in Sydney, an LLM International Sports Law in Practice from Sheffield University in UK, and has a Doctor of Business Administration from EIMT.