Led by the UFC and TKO, this forward-thinking panel explores how powerful sports and entertainment brands can drive meaningful civic and economic change through strategic partnerships. From community development to workforce initiatives, our panelists will showcase how collaborations between leagues, local governments, and private sector players are creating lasting impact. With a focus on innovation, equity, and influence, this conversation highlights the role of combat sports as a catalyst for engagement and opportunity. Learn how the UFC and TKO are leveraging their platforms beyond the octagon to unite stakeholders around shared goals. This session offers a blueprint for using brand power to champion progress on and off the mat.