Conference Details

SEICon is a next-gen series of conferences and events that empower corporations, agencies, teams, leagues, and organizations to accelerate the development of innovation: new products, services and technologies that will elevate the entire market and improve the future of sports and entertainment for all.

Join us at SEICon II, where you’ll have the chance to engage in over 30 dynamic speaking sessions led by industry thought leaders, covering the latest advancements in technology and strategy. This year’s conference features activation areas dedicated to motorsports, golf, and basketball. These immersive experiences will highlight the intersection of innovation, performance, health sciences, broadcast media, and business strategy - giving you a glimpse into the future of each industry. The conference will also include a focus on the powerful potential of public and private sector collaborations and journalism as driving forces in sports and entertainment diplomacy. We will explore how these partnerships can create impactful opportunities for economic development, cultural exchange, and community engagement. 

Attendees will enjoy a variety of premium offerings included with their registration, including access to fully catered keynotes, daily wrap parties, and tailored hospitality events designed to maximize networking and foster collaboration. 

Speakers

Brett Abarbanel
UNLV International Gaming Institute & UNLV William F. Harrah College of Hospitality
Executive Director & Associate Professor
Andy Abramson
Comunicano
CEO
Lauren Allison
Multiplier
VP of Insights & Analytics
Max Alpert
SponsorUnited
VP of Partnerships
Jason Andrea
Las Vegas Aces
Chief Revenue Officer
Nancy Armour
USA TODAY Sports
Columnist
Rick Arpin
Las Vegas office of KPMG
Managing Partner
Marc Badain
Athletics
President
Nikita Bair
Syracuse University
Esports Program Manager
Kelsey Bannister
Legends
Vice President, Sales & Service - A's Las Vegas Ballpark
Brian Bauer
Bauer Entertainment Marketing
President
Kelvin Beachum
Arizona Cardinals
Offensive Tackle

Conference Schedule

Tuesday, July 8, 2025
Opening Night Reception7:00 PM - 9:00 PM
Wednesday, July 9, 2025
Fireside Chat with Super Agent Leigh Steinberg9:00 AM - 9:45 AM
The Innovation Corridor Playbook: Scaling Regional Wins for National Impact9:00 AM - 9:45 AM
The Boom in Off-Course Golf9:00 AM - 10:00 AM
Get with the Program: Entrepreneurship10:15 AM - 11:00 AM
Lights, Camera, Action: Funding, Filmmaking and Distribution10:15 AM - 11:00 AM
Trailblazing Women in Sports and Entertainment10:15 AM - 11:00 AM
Maximizing Impact: Sponsorship Measurement & ROI10:15 AM - 11:00 AM
Leveling Up: The Future of Gaming and Wagering Ecosystems11:30 AM - 12:15 PM
Optimizing Sponsorships: Maximizing Value for Brands & Properties11:30 AM - 12:15 PM
The Age of AI: Innovation for Driving Fan Engagement in Sports11:30 AM - 12:15 PM
NIL to NFL: A Family Journey11:30 AM - 12:15 PM
Lunch Keynote: Public and Private Sector Collaboration12:45 PM - 2:15 PM
Post House – The Future of College Athletics2:30 PM - 3:15 PM
The World Cup and the Rise of MLS: A New Era for Soccer2:30 PM - 3:15 PM
Breaking Glass: Women Leading Sport Innovation2:30 PM - 3:15 PM
Fighting for Common Ground: Strategic Alliances for Civic and Economic Impact2:30 PM - 3:15 PM
Leveraging Technology to Accelerate Growth and Innovation in Golf3:15 PM - 5:00 PM
Navigating the NIL Landscape3:45 PM - 4:30 PM
Women in Racing3:45 PM - 4:30 PM
Breaking the Silence: Mental Health in Sports & Entertainment3:45 PM - 4:30 PM
Wrap Party5:00 PM - 7:00 PM
Thursday, July 10, 2025
Artificial Intelligence in the Public Sector9:00 AM - 9:45 AM
Unlocking Authentic Connections: The Art & Science of Cultural Partnerships9:00 AM - 9:45 AM
Smart Venues, Stronger Stories: How Tech, Data, and Place Are Redefining the Fan Experience10:15 AM - 11:00 AM
Playmakers & Dealmakers: Navigating the Business World as an Athlete10:15 AM - 11:00 AM
Driving the Game Forward: Inside the Strategy of the World Series of Golf10:15 AM - 11:30 AM
Cross-Sector Collaboration & Community Impact11:30 AM - 12:15 PM
Vegas Sports Innovation11:30 AM - 12:15 PM
Music as a Sports & Entertainment Strategy11:30 AM - 12:15 PM
The Advancement of Artificial Intelligence11:30 AM - 12:15 PM
Lunch Keynote: Sports Journalism and Broadcast Media12:45 PM - 2:15 PM
Tackling Innovation with Technology in Sports2:30 PM - 3:15 PM
Careers & Staffing - What's Your Next?2:30 PM - 3:15 PM
Collision Course: Rethinking Brain Health in Professional Sports2:30 PM - 3:15 PM
The Power of Sports Diplomacy2:30 PM - 3:15 PM
Protecting the Future of Global Sports3:45 PM - 4:30 PM
Building Winning Teams: The Rise of Competitive College Esports Programs3:45 PM - 4:30 PM
Brain Performance Technologies3:45 PM - 4:30 PM
More Than a Suite Spot: Redefining Premium & Partnerships3:45 PM - 4:30 PM
Wrap Party5:00 PM - 7:00 PM
Hakkasan After Hours Party Hosted by TAO Hospitality Group10:30 PM

SEICon Las Vegas 2024 Recap Video

SEICon's Founding Partners

David B. Falk College of Sport and Human Dynamics

The David B. Falk College of Sport and Human Dynamics at Syracuse University offers academic degree programs focused on holistic health and wellbeing, human performance, and sport business enterprise. The college’s signature emphasis on experiential learning supports student success through intentional internship requirements, faculty-mentored research projects, immersion travel, and global study abroad. Falk College has been at the forefront of sport industry education for 20 years, launching one of the nation’s first undergraduate degrees both in sport management and sport analytics.

UNLV Sports Innovation Institute

The mission of UNLV Sports Innovation Institute is to champion innovation, foster economic development, and elevate education, sport business, and sport science. Through a culture of collaboration, inclusivity, and relentless pursuit of innovation, the institute is committed to shaping the future of sports in the world’s greatest sports and entertainment laboratory, ensuring accessibility, engagement, and inspiration for generations to come.

USA Today Sports

USA TODAY NETWORK, part of Gannett Co, Inc. (NYSE: GCI), is the leading news media publisher in the U.S. in terms of circulation, powered by our award-winning newsrooms and digital marketing solutions business. Our Domestic Gannett Media segment is comprised of USA TODAY, daily and weekly content brands in approximately 220 local U.S. markets. With deep roots in local communities spanning the U.S., we engage approximately 136 million monthly unique visitors, on average, through a diverse portfolio of multi-platform content offerings and experiences. For more information, visit gannett.com.

circle™

circle™ is the leading guest experience agency comprised of thought leaders in B2B, hospitality, interactive technologies, live entertainment and publishing with offices in key markets across the US. circle's™ client list includes a who's who of top tier brands seeking a new paradigm to connect with their target audience. We fulfill brand strategies in both physical and digital spaces from inception to launch… we dream it, create it, do it! Our portfolio encompasses worldwide reach with a team that has delivered truly unique integrated programs, environments and activations in entertainment arenas, festival grounds, convention centers, hospitality spaces and across all media channels.