Conference Details

SEICon is a next-gen series of conferences and events that empower corporations, agencies, teams, leagues, and organizations to accelerate the development of innovation: new products, services and technologies that will elevate the entire market and improve the future of sports and entertainment for all.

Join us at SEICon II, where you’ll have the chance to engage in over 30 dynamic speaking sessions led by industry thought leaders, covering the latest advancements in technology and strategy. This year’s conference features activation areas dedicated to motorsports, golf, and basketball. These immersive experiences will highlight the intersection of innovation, performance, health sciences, broadcast media, and business strategy - giving you a glimpse into the future of each industry. The conference will also include a focus on the powerful potential of public and private sector collaborations and journalism as driving forces in sports and entertainment diplomacy. We will explore how these partnerships can create impactful opportunities for economic development, cultural exchange, and community engagement. 

Attendees will enjoy a variety of premium offerings included with their registration, including access to fully catered keynotes, daily wrap parties, and tailored hospitality events designed to maximize networking and foster collaboration. 

Speakers

Lauren Allison
Multiplier
VP of Insights & Analytics
Max Alpert
SponsorUnited
VP of Partnerships
Brian Bauer
Bauer Entertainment Marketing
President
Rick Burton
Syracuse University, Falk College of Sport
David B. Falk Distinguished Professor of Sport Management
Kevin Carmichael
Prodigy Search
Partner
Nick Carparelli
Bowl Season
Executive Director
Dr. Brooke Conway Kleven
UNLV Sports Innovation Institute
Postdoctoral Scholar of Sports Data Analytics
Hamid Ekbia
Syracuse University, Autonomous Systems Policy Institute
Professor and Director
Jim Flood
Crowell & Moring LLP
Partner
Sean Giancola
New York Post
Publisher & CEO
Stuart Goldfarb
Ski Partners, Partner at CDAS
Founding Parter
Mark Gress Jr.
Prodigy Search
Partner

Conference Schedule

Tuesday, July 8, 2025
Opening Night Reception7:00 PM - 9:00 PM
Wednesday, July 9, 2025
Female Trailblazers in Sports and Entertainment9:00 AM - 9:45 AM
Get with the Program: Entrepreneurism9:00 AM - 9:45 AM
Engaging Fans with Advanced Stats and AI/ML10:00 AM - 10:45 AM
The Fast Lane: Unique Partnerships in Formula 110:00 AM - 10:45 AM
NIL to NFL: A Family Journey10:00 AM - 10:45 AM
The World Cup and the Rise of Soccer11:00 AM - 11:45 AM
The Advancement of Artificial Intelligence11:00 AM - 11:45 AM
Lunch Keynote: Public and Private Sector Collaboration12:15 PM - 1:15 PM
Maximizing International Partnerships1:30 PM - 2:15 PM
Maximizing Impact: Sponsorship Measurement & ROI2:45 PM - 3:30 PM
Navigating the NIL Landscape2:45 PM - 3:30 PM
Lights, Camera, Action: Funding, Filmmaking and Distribution4:00 PM - 4:45 PM
Sports Agent Certification and Compliance4:00 PM - 4:45 PM
Wrap Party5:00 PM - 7:00 PM
Thursday, July 10, 2025
Innovations in Basketball: The NBA's Evolution and the Future of the Game9:00 AM - 9:45 AM
Finding the Perfect Cultural Partnership: Aligning Brands with Purpose9:00 AM - 9:45 AM
Optimizing Sponsorships: Maximizing Value for Brands & Properties9:00 AM - 9:45 AM
Women in Racing10:00 AM - 10:45 AM
Adding Digital Value to Activations/Football Broadcasting10:00 AM - 10:45 AM
Cross-Sector Collaboration & Community Impact11:00 AM - 11:45 AM
Sports & Entertainment Economic Development11:00 AM - 11:45 AM
Unlocking the Power of Sports Finance11:00 AM - 11:45 AM
Lunch Keynote: Sports Journalism and Broadcast Media12:15 PM - 1:15 PM
Tech Talk: Getting Started with Cloud Technologies1:30 PM - 2:15 PM
Careers & Staffing - Whats Your Next?1:30 PM - 2:15 PM
Music as a Sports & Entertainment Strategy1:30 PM - 2:15 PM
Bowl Games Realigned2:45 PM - 3:30 PM
The Future of Brain Health in Sports2:45 PM - 3:30 PM
The Olympic Movement: From LA to Brisbane4:00 PM - 4:45 PM
Women in Sports4:00 PM - 4:45 PM
Wrap Party5:00 PM - 7:00 PM
Hakkasan After Hours Party Hosted by TAO Hospitality Group10:30 PM

SEICon Las Vegas 2024 Recap Video

SEICon II Venue and Hotel Partner: Virgin Hotels

SEICon's Founding Partners

David B. Falk College of Sport and Human Dynamics

The David B. Falk College of Sport and Human Dynamics at Syracuse University offers academic degree programs focused on holistic health and wellbeing, human performance, and sport business enterprise. The college’s signature emphasis on experiential learning supports student success through intentional internship requirements, faculty-mentored research projects, immersion travel, and global study abroad. Falk College has been at the forefront of sport industry education for 20 years, launching one of the nation’s first undergraduate degrees both in sport management and sport analytics.

UNLV Sports Innovation Institute

The mission of UNLV Sports Innovation Institute is to champion innovation, foster economic development, and elevate education, sport business, and sport science. Through a culture of collaboration, inclusivity, and relentless pursuit of innovation, the institute is committed to shaping the future of sports in the world’s greatest sports and entertainment laboratory, ensuring accessibility, engagement, and inspiration for generations to come.

USA Today Sports

USA TODAY NETWORK, part of Gannett Co, Inc. (NYSE: GCI), is the leading news media publisher in the U.S. in terms of circulation, powered by our award-winning newsrooms and digital marketing solutions business. Our Domestic Gannett Media segment is comprised of USA TODAY, daily and weekly content brands in approximately 220 local U.S. markets. With deep roots in local communities spanning the U.S., we engage approximately 136 million monthly unique visitors, on average, through a diverse portfolio of multi-platform content offerings and experiences. For more information, visit gannett.com.

circle™

circle™ is the leading guest experience agency comprised of thought leaders in B2B, hospitality, interactive technologies, live entertainment and publishing with offices in key markets across the US. circle's™ client list includes a who's who of top tier brands seeking a new paradigm to connect with their target audience. We fulfill brand strategies in both physical and digital spaces from inception to launch… we dream it, create it, do it! Our portfolio encompasses worldwide reach with a team that has delivered truly unique integrated programs, environments and activations in entertainment arenas, festival grounds, convention centers, hospitality spaces and across all media channels.