Conference Details

SEICon is a next-gen series of conferences and events that empower corporations, agencies, teams, leagues, and organizations to accelerate the development of innovation: new products, services and technologies that will elevate the entire market and improve the future of sports and entertainment for all.

Join us at SEICon II, where you’ll have the chance to engage in over 30 dynamic speaking sessions led by industry thought leaders, covering the latest advancements in technology and strategy. This year’s conference features activation areas dedicated to motorsports, golf, and basketball. These immersive experiences will highlight the intersection of innovation, performance, health sciences, broadcast media, and business strategy - giving you a glimpse into the future of each industry. The conference will also include a focus on the powerful potential of public and private sector collaborations and journalism as driving forces in sports and entertainment diplomacy. We will explore how these partnerships can create impactful opportunities for economic development, cultural exchange, and community engagement. 

Attendees will enjoy a variety of premium offerings included with their registration, including access to fully catered keynotes, daily wrap parties, and tailored hospitality events designed to maximize networking and foster collaboration. 

Speakers

Brett Abarbanel
UNLV International Gaming Institute & UNLV William F. Harrah College of Hospitality
Executive Director & Associate Professor
Lauren Allison
Multiplier
VP of Insights & Analytics
Max Alpert
SponsorUnited
VP of Partnerships
Marc Badain
Athletics
President
Nikita Bair
Syracuse University
Esports Program Manager
Kelsey Bannister
Legends
Vice President, Sales & Service - A's Las Vegas Ballpark
Brian Bauer
Bauer Entertainment Marketing
President
Tahira Bellot
Las Vegas Raiders
Director, Premium Service
Cory Bildstein
Major League Soccer
Vice President, Head of Partner Solutions & Insights
Chris Brown
Blueprint Sports
Chief Operating Officer
Dedan Brozino
Rose Bowl Legacy Foundation & the Rose Bowl Stadium
President & Chief Development Officer
Rick Burton
Syracuse University, Falk College of Sport
David B. Falk Distinguished Professor of Sport Management

Conference Schedule

Tuesday, July 8, 2025
Opening Night Reception7:00 PM - 9:00 PM
Wednesday, July 9, 2025
Fireside Chat with Super Agent Leigh Steinberg9:00 AM - 9:45 AM
Leveraging Technology to Accelerate Growth and Innovation in Golf9:00 AM - 9:45 AM
Women Trailblazers in Sports and Entertainment10:15 AM - 11:00 AM
Leveling Up: The Future of Gaming and Wagering10:15 AM - 11:00 AM
Lights, Camera, Action: Funding, Filmmaking and Distribution10:15 AM - 11:00 AM
Get with the Program: Entrepreneurism10:15 AM - 11:00 AM
Optimizing Sponsorships: Maximizing Value for Brands & Properties11:30 AM - 12:15 PM
More Than a Suite Spot: Redefining Premium & Partnerships11:30 AM - 12:15 PM
Engaging Fans with Advanced Stats and AI/ML11:30 AM - 12:15 PM
NIL to NFL: A Family Journey11:30 AM - 12:15 PM
Lunch Keynote: Public and Private Sector Collaboration12:45 PM - 2:15 PM
Driving the Game Forward: Inside the Strategy of the World Series of Golf2:30 PM - 3:15 PM
Fighting for Common Ground: Strategic Alliances for Civic and Economic Impact2:30 PM - 3:15 PM
The Boom in Off-Course Golf2:30 PM - 3:15 PM
The World Cup and the Rise of Soccer2:30 PM - 3:15 PM
Navigating the NIL Landscape3:45 PM - 4:30 PM
Breaking the Silence: Mental Health in Sports & Entertainment3:45 PM - 4:30 PM
Unlocking the Power of Sports Finance3:45 PM - 4:30 PM
Women in Racing3:45 PM - 4:30 PM
Wrap Party5:00 PM - 7:00 PM
Thursday, July 10, 2025
Artificial Intelligence in the Public Sector9:00 AM - 9:45 AM
Maximizing Impact: Sponsorship Measurement & ROI9:00 AM - 9:45 AM
Playmakers & Dealmakers: Navigating the Business World as an Athlete9:00 AM - 9:45 PM
Data and Analytics Through the Eyes of Racing Simulators10:15 AM - 11:00 AM
Unlocking Authentic Connections: The Art & Science of Cultural Partnerships10:15 AM - 11:00 AM
The Advancement of AI in Sports & Entertainment11:30 AM - 12:15 PM
Cross-Sector Collaboration & Community Impact11:30 AM - 12:15 PM
Music as a Sports & Entertainment Strategy11:30 AM - 12:15 PM
Lunch Keynote: Sports Journalism and Broadcast Media12:45 PM - 2:15 PM
Careers & Staffing - What's Your Next?2:30 PM - 3:15 PM
Tech Talk: Getting Started with Cloud Technologies2:30 PM - 3:15 PM
Women in Sports3:45 PM - 4:30 PM
Brain Performance Technologies3:45 PM - 4:30 PM
Building Winning Teams: The Rise of Competitive College Esports Programs3:45 PM - 4:30 PM
The Power of Sports Diplomacy4:00 PM - 4:45 PM
Wrap Party5:00 PM - 7:00 PM
Hakkasan After Hours Party Hosted by TAO Hospitality Group10:30 PM

SEICon Las Vegas 2024 Recap Video

SEICon's Founding Partners

David B. Falk College of Sport and Human Dynamics

The David B. Falk College of Sport and Human Dynamics at Syracuse University offers academic degree programs focused on holistic health and wellbeing, human performance, and sport business enterprise. The college’s signature emphasis on experiential learning supports student success through intentional internship requirements, faculty-mentored research projects, immersion travel, and global study abroad. Falk College has been at the forefront of sport industry education for 20 years, launching one of the nation’s first undergraduate degrees both in sport management and sport analytics.

UNLV Sports Innovation Institute

The mission of UNLV Sports Innovation Institute is to champion innovation, foster economic development, and elevate education, sport business, and sport science. Through a culture of collaboration, inclusivity, and relentless pursuit of innovation, the institute is committed to shaping the future of sports in the world’s greatest sports and entertainment laboratory, ensuring accessibility, engagement, and inspiration for generations to come.

USA Today Sports

USA TODAY NETWORK, part of Gannett Co, Inc. (NYSE: GCI), is the leading news media publisher in the U.S. in terms of circulation, powered by our award-winning newsrooms and digital marketing solutions business. Our Domestic Gannett Media segment is comprised of USA TODAY, daily and weekly content brands in approximately 220 local U.S. markets. With deep roots in local communities spanning the U.S., we engage approximately 136 million monthly unique visitors, on average, through a diverse portfolio of multi-platform content offerings and experiences. For more information, visit gannett.com.

circle™

circle™ is the leading guest experience agency comprised of thought leaders in B2B, hospitality, interactive technologies, live entertainment and publishing with offices in key markets across the US. circle's™ client list includes a who's who of top tier brands seeking a new paradigm to connect with their target audience. We fulfill brand strategies in both physical and digital spaces from inception to launch… we dream it, create it, do it! Our portfolio encompasses worldwide reach with a team that has delivered truly unique integrated programs, environments and activations in entertainment arenas, festival grounds, convention centers, hospitality spaces and across all media channels.