The introduction of Name, Image, and Likeness (NIL) rights has transformed the college sports landscape, offering athletes unprecedented opportunities to profit from their personal brands. This panel will explore the evolving NIL ecosystem, discussing how athletes can maximize their earning potential while maintaining compliance with new regulations. Experts from sports law, branding, and marketing will break down the challenges and opportunities for both student-athletes and the brands looking to partner with them. We’ll also examine the future of NIL, its impact on recruitment, and how it’s shaping the next generation of sports stars. Join us for an in-depth discussion on NIL and learn how to navigate this groundbreaking shift in the sports industry!