Sponsorships are a cornerstone of sports and entertainment partnerships, but measuring their true value can be complex. This panel will dive into the latest strategies and tools for evaluating sponsorship performance, focusing on how brands can effectively track ROI and assess impact. Industry leaders will share insights on data-driven approaches, fan engagement metrics, and how to align sponsorship goals with measurable outcomes. Learn how to demonstrate the tangible benefits of sponsorship deals and ensure long-term success for both brands and rights holders. Join us to discover the best practices in sponsorship measurement and unlock the full potential of your partnerships!