In today’s interconnected sports and entertainment landscape, multi-party agreements are more complex—and more critical—than ever. This panel brings together legal, business, and creative leaders to unpack the challenges and opportunities of structuring deals that involve leagues, talent, brands, media partners, and tech platforms. From IP rights to revenue sharing and cross-platform activation, we’ll explore the strategies that drive alignment and mitigate risk in high-stakes collaborations. Panelists will share real-world case studies and lessons learned from navigating these intricate negotiations. Whether you're closing your next deal or just entering the game, this session offers essential insights into the art and strategy of partnership.