As the digital landscape evolves, so does the opportunity to enhance football activations and broadcasts with cutting-edge technology. This panel will explore how digital tools, social media engagement, and interactive content are transforming the fan experience, both in-stadium and at home. Experts from the world of football broadcasting, marketing, and digital media will discuss innovative strategies for integrating real-time data, augmented reality, and immersive experiences into live broadcasts and activations. We’ll dive into how these digital enhancements are driving fan engagement, monetization, and brand partnerships. Don’t miss this chance to discover how digital innovation is revolutionizing football activations and broadcasting—join the conversation and stay ahead of the curve!