Esports has become a major force in college athletics, with universities across the country establishing competitive programs that rival traditional sports in popularity and success. This panel will explore the key elements of building and sustaining a top-tier college esports program, from recruitment and coaching to infrastructure and fan engagement. Industry experts, program directors, and student-athletes will discuss the strategies that lead to success in this fast-growing field. We’ll also dive into the challenges and opportunities that come with the growing demand for collegiate esports, including sponsorships, broadcasting, and student development.