As the lines blur between gaming, sports, and entertainment, the wagering ecosystem is undergoing a radical transformation. This panel brings together innovators, operators, and creatives who are redefining how fans engage through immersive betting experiences, gamified platforms, and real-time data integration. From esports to traditional sports, we’ll explore the convergence of tech, regulation, and fan behavior that's driving explosive growth. Panelists will unpack key trends, ethical considerations, and monetization strategies shaping the next generation of gaming and wagering. Whether you're a stakeholder or a curious observer, this session offers a front-row seat to the evolution of play and pay.