Led by the World Series of Golf, this panel offers an exclusive look at how the organization is reimagining the future of competitive golf through innovation, accessibility, and strategic growth. Hear from executives and visionaries behind the brand as they share their approach to blending traditional gameplay with modern formats, tech integration, and new audience engagement strategies. From building global partnerships to disrupting outdated models, this session unpacks the bold moves driving golf’s evolution. Attendees will gain insight into how the World Series of Golf is creating a more dynamic, inclusive, and commercially viable future for the sport. Whether you're in sports business or a fan of the fairway, this conversation tees up the future of the game.