Adam J. Honig is a data-driven, innovative, strategic sports marketer and consulting leader, with 20+ years of industry experience at the forefront of emerging technology and new trends.

Honig is the President at Grail Ventures, a boutique Sports Marketing & Consulting firm specializing as a fractional bespoke C-suite advisory in sports & entertainment. Grail works with leagues, teams, agencies, conferences and brands in sponsorship consulting + measurement, data & analytics, account leadership, program/project management and talent acquisition services. Honig is the Founder of SU Sports Network, Syracuse University’s official sports industry community and affinity group for students, faculty and alumni.

Honig has held senior leadership roles with teams, agencies and software technology companies such as Madison Square Garden, Endeavor, MVPindex, Kraft Analytics Group and Publicis Sports, overseeing sponsorship strategy / valuation, property representation, growth and activation, esports & gaming, omni-channel media measurement and sponsorship valuation. A native New Yorker, Honig lives in Rye Brook, NY with his wife Monika, their three children and two dogs. Honig frequently volunteers his time in academia as a guest lecturer, coaches youth basketball + baseball and has been a guest on numerous podcasts, including an episode of Catch the Moment with Super Bowl Champion David Tyree.