Toni Will has 25 years of work experience in leadership, starting in banking and now serving as the General Manager and Governor for the Kalamazoo Wings, a men's AA professional hockey team (ECHL) in Kalamazoo, Michigan, for the past 10 years and counting. Toni is the first female GM for the Kalamazoo Wings and also for the Board of Governors in the ECHL. The Kalamazoo Wings have won several awards over the past decade for sales and revenue growth and diversity, equity, and inclusion efforts.
In addition to her career in professional hockey, Toni launched her lifestyle coaching business, Mindfulness Elevated, in 2021. She helps others find freedom from substances and reach fitness and nutrition goals. In 2023, Toni expanded her business to include professional development coaching with Toni Will Coaching. She is passionate about helping emerging leaders and entrepreneurs break through their own glass ceilings. In 2024, Toni became a Tedx speaker and she launched Women In..., a podcast that celebrates women in all walks of life and the people in their lives who are lifting them up and shaping them into the person they are today. 2025 will bring the release of her first book Not the Norm and will host and keynote speak at a conference she is creating called empowHER.

Fun facts about Toni: she has earned two Guinness World Records with the Kalamazoo Wings in 2019 and 2024. She also has completed two full Ironman triathlons in 2014 and 2017.

Toni resides in Kalamazoo, Michigan, with her husband, Josh, and their three young adult children - Grace, Landon, and Chloe.