Christine Maddela is a lifelong storyteller and former volleyball player who has built her career at the intersection of journalism, sports, and entertainment. As a veteran broadcast journalist turned media entrepreneur, Christine now puts her decades of experience to work for the world’s biggest names in sports and live entertainment through her company, Storyville Road- the only women-owned production company contracted by the NFL.

Storyville Road delivers full-service video production and media coaching to high-profile clients including the Las Vegas Raiders, NFL, Las Vegas Aces, Allegiant Stadium, Live Nation, the Las Vegas Super Bowl Host Committee, American Music Awards, MGM Resorts International, and Wynn Resorts.

Christine was named one of 24 women around the country to receive the 2023 Entrepreneurial Women of Impact Award by the Women Presidents Organization. She is also the recipient of the 2024 Nevada Spirit Award and 2023 WRMSDC Engagement Award for her service to diverse-owned businesses.

As a former news anchor, reporter, and national correspondent, Christine worked in major markets including Las Vegas, Philadelphia, Nashville, Washington D.C., and El Paso, TX. She has earned multiple regional Emmy® Awards, Edward R. Murrow® Awards, and National Press Photographers Association Awards, and was a finalist for the National Bar Association’s Silver Gavel Award.

A proud graduate of the University of Missouri-Columbia School of Journalism, Christine continues to give back to the community through board service with Teach For America Nevada, the Nevada Corporate Giving Council, St. Jude’s Ranch for Children, and as a creative industries advisor to Southern Nevada’s Industry Sector Partnership. She also supports future storytellers as the video production advisor to Doral Academy’s Career & Technical Education program. Christine is a member of the Leadership Las Vegas Class of 2025.