The Super Bowl 2026 Kickoff Party, hosted by Shannon Sharpe, marks the official start of Super Bowl Week with an elevated celebration of sports, culture, and entertainment as the world converges on the Bay Area for Super Bowl 60. Designed to unite NFL legends, cultural icons, executives, and industry leaders, the evening delivers a high-energy, invitation-only experience at the intersection of influence and lifestyle. With curated brand activations, premium hospitality, and unmatched visibility, this event places guests and partners at the center of the most anticipated week in American sports.

*Tickets are non-transferrable.