Hosted by Shannon Sharpe, the SB23 Kickoff Party marks the official start of football’s biggest weekend with an elevated celebration of sports, culture, and entertainment as the world converges on Los Angeles. Designed to bring together legendary athletes, cultural icons, executives, and industry leaders, the invitation-only experience sits at the intersection of influence, lifestyle, and entertainment. Featuring curated brand activations, premium hospitality, and high-profile networking, the evening puts guests and partners at the center of one of the most anticipated weekends in American sports.

*Tickets are non-transferrable.