Norm O'Reilly, College of Business, University of New England
Kevin Kane, Navigate



As soccer continues to grow in popularity across North America, the World Cup’s influence and the rapid expansion of Major League Soccer (MLS) are reshaping the landscape of the sport. This panel will explore the growing synergy between international soccer and the domestic league, examining how the World Cup’s global spotlight has accelerated the rise of MLS. Key figures from both MLS and international soccer will discuss the strategies behind MLS’s expansion, player development, and increased fan engagement. We’ll also dive into the long-term impact of hosting the World Cup in the U.S. in 2026 and how it will propel the sport to even greater heights. Join us to explore the future of soccer in North America and discover how you can be part of this exciting transformation!