Sam Parrish is the Director of Partnership Strategy for Seattle Sounders FC and Seattle Reign FC, where she leads the development of innovative, data-driven sponsorship strategies across both MLS and NWSL platforms. With a multi-league lens and a sharp focus on aligning partner KPIs with club values and fan engagement, Sam helps to build scalable, high-impact partnerships that drive both commercial success and community relevance. Her decade-long career spans properties in the NBA, NHL, and major hospitality events, bringing a broad and strategic perspective to the evolving landscape of sports business.