Sponsorships are a critical component of the sports and entertainment industry, but optimizing their impact requires a strategic approach. This panel will explore how brands and organizations can maximize the value of sponsorships through data-driven strategies, creative activations, and authentic partnerships. Industry experts will discuss best practices for engaging audiences, measuring ROI, and ensuring long-term, mutually beneficial relationships between sponsors and rights holders. We’ll also examine emerging trends in sponsorship, from digital and social media integration to personalized fan experiences. Join us to uncover actionable insights and learn how to take your sponsorship strategies to the next level!