Student Case Cup
Registration Deadline: April 4th, 2026 at 11:59PM
About
The Sports, Entertainment, and Innovation Conference (SEICon) presents the inaugural SEICon Case Cup Challenge—a premier case competition designed to challenge the brightest minds in sport analytics, business, and innovation.
This two-round competition invites undergraduate and graduate student teams to tackle real-world challenges facing mega sporting events, from fan engagement strategies to sustainable value creation. The challenge culminates in live finals at SEICon 2026, where top teams will present their solutions to industry leaders, network with professionals, and compete for recognition and prizes.
The Challenge
Teams will analyze fan experience innovation at major sporting events (FIFA World Cup 2026, 2028 Summer Olympics, Formula 1 Global Season, or Major Golf Championships), delivering data-driven strategies that balance in-venue attendance with digital engagement, maximize economic impact, and create sustainable fan value.
Why Compete?
- Solve real challenges facing the sports and entertainment industry
- Present your solutions to industry executives and decision-makers
- Network with peers, professionals, and potential employers
- Win prizes, recognition, and exclusive opportunities
- Gain experience that sets you apart in the competitive job market
Competition At A Glance
- Format: Two rounds (virtual submission + live finals)
- Team Size: 3-4 students
- Finals Location: SEICon Conference, July 7-9, 2026
Ready to test your strategic thinking and innovation?