Music has become a powerful tool in shaping the fan experience, driving engagement, and elevating the biggest moments in sports and entertainment. From arena anthems and halftime shows to athlete-curated playlists and festival-style events, the fusion of music and sports has never been more dynamic. This panel will explore how leagues, teams, brands, and artists collaborate to create unforgettable experiences that enhance fan connection and generate new revenue streams. As the demand for immersive entertainment grows, what are the key strategies for leveraging music to amplify brand impact and audience loyalty? Join us for an exciting discussion on how music is transforming the sports and entertainment landscape and what’s next for this high-energy collaboration.